Location: Remote – Ideally based in Quebec
Department: Business Development
Reporting to: Vice President, Commercial
About Polara and Cleo
Polara is a pioneering company in the electrification of commercial vehicle fleets. Polara develops Cleo, a smart and scalable software solution designed to optimize EV charging, manage energy costs, and support infrastructure planning. Joining Polara means contributing to real-world energy transition projects in a collaborative, agile, and fast-growing environment.
Your Mission
As Business Development Manager for the Cleo software, you’ll be at the heart of our SaaS growth strategy. You will develop new markets, build strong client relationships, and lead the Go-to-Market strategy alongside the marketing, product, and data teams. You’ll play a key role in positioning Cleo’s platform among fleet operators and other electric mobility stakeholders.
Key Responsibilities
- Identify and qualify new prospects, convert leads into recurring customers.
- Develop and execute the SaaS Go-to-Market strategy in coordination with product and marketing teams: segmentation, positioning, personas, tools and key messaging.
- Build and activate a network of strategic partners for Cleo’s deployment (e.g., charger manufacturers, integrators, utilities).
- Contribute to the planning and execution of digital marketing campaigns (LinkedIn, SEO, newsletters, webinars, virtual events).
- Be active in the field: engage with target sectors, meet with partners and fleet operators, prepare business proposals, negotiate contracts and licenses, and ensure client satisfaction.
- Build strong and lasting industry relationships.
- Support lead generation and nurturing initiatives with a data-driven and field-informed approach.
- Manage the full sales cycle with a consultative, value-based approach.
- Maintain accurate tracking in the CRM to manage pipeline and forecasting.
- Identify and develop cross-selling opportunities with other Polara services (infrastructure, carbon credits, financing).
- Support clients during the software onboarding phase, in coordination with internal teams.
- Represent Polara at trade shows, webinars, and industry events.
First-Year Goals
- Build and maintain a partner network and other sales channels.
- Launch and refine the SaaS Go-to-Market strategy in target markets.
- Drive sustainable software revenue growth through direct sales and digital marketing efforts.
- Provide structured insights to help guide product and marketing evolution.
- Build and optimize sales processes and tools in a SaaS environment.
What We’re Looking For
Education & Experience
Minimum of 7 years of relevant experience, including:
- B2B sales experience in a tech or SaaS environment.
- Proven experience in business development and SaaS Go-to-Market and marketing execution strategies (required).
Skills & Qualities
- Strong understanding of SaaS business models and go-to-market best practices.
- Strategic leadership with a focus on results and long-term growth.
- Excellent communication skills, product storytelling, and client relationship management.
- Ability to manage multiple priorities in a fast-paced, high-growth environment.
- Analytical, entrepreneurial, and self-driven mindset.
- Proficiency in CRM tools, marketing automation, and pipeline management.
- Bilingualism in English and French (English required, French is a plus).
Bonus Assets
- Experience in the electric transportation (EV) ecosystem.
- Knowledge of carbon credits, energy management, or value-added services for commercial fleets.
